About
My name is Caroline Watkins
Welcome to my portfolio website! This is for those who'd like a deeper look into what my resume can't show you.
I'm passionate about my work and always strive for excellence.
I'm a curious individual with a wide range of skills, ranging from public speaking and statistics to drawing and graphic design. When it comes to work, I'm not afraid of a challenge. I put my all into it because I always want to have pride in what I put into the world. I am passionate about the outdoors, arts, environment, sports, and travel. And whether it is going on a long hike or starting a new project, I am motivated, hard-working and attentive to everything I do. While this might just be a prelude into the real Caroline Watkins, I invite you to explore my website to learn more about me and the projects I have worked on.
I am a marketing professional with a passion for creating compelling campaigns. My expertise includes brand management, graphic design, and digital marketing. I have worked with various companies, including Chums and CampusInk, and have earned a certificate in Integrated Marketing from Northwestern University.
Chums Social Media
I was entrusted to manage all social media for Chums. By the time I left, I increased enaggement by ~200%.
Chums - Influencer Marketing
Assisted with managing our Chums Ambassador program which included both collaborating on posts and onboarding new creators.
Chums - Brand Collaborations
Worked on several brand collaborations with stores, non-profits, and other business, that not only increased brand exposure but built positive brand image.